Based in Boynton Beach, FL — available for consulting, project work, and fractional e-commerce leadership (remote or hybrid).
I help brands clean up, manage, and grow their Amazon presence — listings, ads, logistics, inventory, compliance, and profitability.
Clean up listings, ads, and account issues
Improve logistics, tracking, and compliance
Increase sales and profitability
I fix product data issues, improve site performance, and enhance user experience so your online store runs smoothly and turns traffic into customers.
Fix product data and conversion issues
Improve UX, tracking, and customer flow
Build stores that actually convert
I bring structure to high-SKU, multi-channel environments — inventory, fulfillment, pricing, reporting, workflows, and SOPs — so operations run clean and efficient.
Organize inventory, pricing, and fulfillment
Build workflows, reporting, and SOPs
Bring structure to high-SKU environments
I’ve spent over 15 years building, fixing, and scaling online sales systems for physical-product businesses. From marketplace operations to online stores and backend workflows, I bring a deep, practical understanding of how every moving part connects — and how to improve it.
As the Program Chair for E-Commerce at Remington College, I’ve coached hundreds of students as they launched their first stores and prepared for real-world roles. This experience sharpened my ability to simplify complex ideas, teach clear action steps, and guide people from confusion to confidence — the same approach I bring to every business I work with.
I don’t just fix surface-level issues — I look at your business as a whole. From operations and workflows to customer experience and profitability, I uncover the root causes behind problems and build solutions that create long-term results, not temporary bandaids.
My leadership style focuses on collaboration, clarity, and empowerment. I create environments where teams understand the mission, feel supported, and work together toward shared goals — not through pressure, but through alignment and motivation.
With a background in IT and years of hands-on experience across Amazon, Shopify, Magento, and custom systems, I understand how your tools, data, and workflows fit together. I make your technology work for you — not against you — so your operations run smoother and scale easier.
Every improvement I make starts with understanding your customers — how they discover your products, what motivates them to buy, and what slows them down. I pair that with clear data to guide decisions, ensuring the strategies we implement are effective, measurable, and aligned with how your business actually makes money.
Let’s connect to discuss your project, goals, and pain points.
I’m here to help.